Client:
Brand hand made of apparel and accessories "mexlisy".
The creator turned to me to help her create an expressive identity to stand out in the market.
Solution:
Having analyzed similar brands that are distributed through Instagram, I came to the conclusion that basically everyone uses the same techniques - handwritten fonts, drawn graphics, watercolors, images of flowers.
In general, such things that indicate that this is done manually.
This is quite logical, but I was not satisfied with this approach, because I wanted to make the brand excellent.
So I built all the identity out of clean, airtight forms.
But at the same time, I had to show that this brand is warm and homemade, so I used the colors of warm autumn on the riverside.
The signature pattern is a carpet of autumn leaves.
The XOXO letters in the internet slang mean kisses and hugs, which I thought was pretty cute and liked by the customer.  

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